Recently the talk outline for memorials changed.
The original one specifically stated something along the lines of:
This talk is not a eulogy. Talk about the person shortly (preferably mention only his cult accomplishments and slavery), then continue with the impersonal cult stuff.
The new outline instructs to weave remarks about the person throughout the talk, as long as it supports the cult stuff they're trying to plug.
Plus the guy was well known, and JW are all about connections.